Acura is the luxury vehicle division of Japanese automaker Honda Motor Company.[1] The Acura brand has been used in the US, Canada, and Hong Kong since March 1986 to market Honda's luxury and performance vehicles and near-performance vehicles. The brand was introduced to Mexico in 2004 and to China in 2006. Honda plans to introduce Acura to the Japanese domestic market (JDM) sometime around 2010.[2] With the Acura brand, Honda is credited with being the first Japanese company to tap into the foreign luxury market.[citation needed] Before Acura, exported Japanese automobiles primarily had a reputation for being economical in design and marketed on value instead of luxury.
Source : http://en.wikipedia.org/wiki/Acura